Food industry Essay Example for Free

Food industry Essay Food is the most important element of human survival. Food contains essential nutrients the human body requires to intake. From vitamins to calories, just a few of the nutrients that make a body function. Without food there is no survival; however, the way food is processed in America today, Americans might as well be dead. Furthermore, unhealthy products flood America’s food supply. A vast majority of these products are highly processed foods. Highly processes foods are extremely dangerous to one’s health (Squires). Process foods cause severe harm to the human body and furthermore lead to illnesses such as obesity, diabetes, and high cholesterol. (Squires). The way Food is manufactured in America today causes numerous of illness and sometimes death. Therefore, the United States Food and Drug Administration must rigorously regulate the food industry to efficiently maintain the safety of food. There are three vital motives why the Food and Drug Administration must regulate the process of food. First, without stricter regulation, the quality of the livestock industry will steeply decline.Second, if not regulated, the high usage of high fructose corn syrup will continue to increase. Lastly, if the Food and Drug Administration does not regulate the process of food, the creation of genetically modified food will continue to occur. In all, the Food and Drug Administration must strictly regulate the livestock industry to preserve health of America. The United States Food and Drug Administration must rig orously regulate animal factories to effectively maintain the safety of meat. The Food and Drug Administration cannot allow animal factories to deliberately contaminant the food supply. By allowing existing methods to continue, it puts all consumers at great risk. Currently, animal factories utilize disgusting methods to minimize cost and maximize profit (They Eat What). These horrific methods consist of purposely distorting the nature of animal feed (They Eat What). The Union of Concerned Scientists published an article â€Å"They Eat What? † where they expose the animal factories of their horrific acts. The Union of Concerned Scientists state, â€Å"Many of the ingredients used in feed these days are not the kind of food the animals are designed by nature to eat†(They Eat What). This establishes that factories do what ever they desire; disregarding the fatal effects it can impose on animals let alone on human heath. Animals by nature are not supposed to consume the remains of the same species; however, factories continue to do so, as it maximizes profit by utilizing all parts on an animal (They Eat What). Diseased animals, same species meat, skin, blood, manure, and unhealthy portions of grain are all items consisting in animal feed (They Eat What). Furthering the argument, the Union of Concerned Scientists added. â€Å"Animal feed legally can contain rendered road kill, dead horses, and euthanized cats and dogs† (They Eat What). This low standard production of animal feed is simply repulsive. If the Food and Drug Administration do not enforce stricter regulations on the animal factories, only fatal side effects will follow. Serious human health concerns will steeply arise if this unacceptable method to nurture livestock continues. The outburst of Bovine Spongiform Encephalopathy also known as mad cow disease is a great example. Mad cow disease is a transmissible form of brain damage that occurs when rendered cattle are fed back to cattle. (They Eat What). This disease is extremely dangerous as it can be spread to humans. Humans can obtain a form of mad cow disease by consuming meat products that carry the disease (They Eat What). The Food and Drug Administration have taken steps in banning any methods that lead to mad cow disease. However, their lack of effectiveness has created of loophole in the system and animal factories are taking full advantage. The Union of Concerned Scientists presented evidence exposing the loophole in the Food and Drug Administration regulations. The Union of Concerned Scientists assert, â€Å"Under current law, pigs, chickens, and turkeys that have been fed rendered cattle can be rendered and fed back to cattle—a loophole that may allow mad cow agents to infect healthy cattle† (They Eat What). This is unacceptable. The Food and Drug Administration inherent purpose is to regulate any methods that cause harm to human beings, yet the fail to do so. It is unjust for the Food and Drug Administration to purposely allow the livestock industry to taint the production of meat. Therefore, if the Food and Drug Administration do not enforce stricter regulations the safety of livestock will only decline at extreme rates. However, there are other motives why the Food and Drug Administration must regulate the process of food. The United States Food and Drug Administration must rigorously regulate the amount of high fructose corn syrup used in food products, as it unsafe to consume. High fructose corn syrup is a cheaper form of sweetener derived from corn (Stossel). High fructose corn syrup is the ubiquitous sweetener in American products, as it is extremely inexpensive to produce (Stossel). Furthermore, the excessive usage of high fructose corn syrup has become the greatest contributor to the epidemic of cardiovascular disease (Flavin). Cardiovascular disease is the primary reason for premature death in America (Flavin). Cardiovascular diseases consist of obesity, diabetes, heart and kidney disease (Flavin). In modern America, the consumption of high fructose corn syrup has drastically increased. Sally Squires, a writer for the Washington Post wrote an article â€Å"Stealth Calories† where she exposed the high usage of high fructose corn syrup. Squires reveals, â€Å"Since the introduction of high-fructose corn syrup in 1966, U. S. consumption has reached about 60 pounds per person per year. †(Squires). This is ridiculous. Consuming such immense masses of high fructose corn syrup severely contributes to fatal diseases. No matter what processed food item an individual decides to eat, the common ingredient is high fructose corn syrup (Squires). High fructose corn syrup has flooded the food industry and continues to grow. The United States Food and Drug Administration must step in and regulate the amount of high fructose corn syrup a company applies to its products. If regulations are not enforced, the doses of high fructose corn syrup will continue to increase. Barry M. Popkin, a nutrition professor for The University of North Carolina, has published an article in the American Journal of Clinical Nutrition that widely display the dangers of sugar-sweetened drinks. Popkin states, â€Å"The increase in consumption of HFCS has a temporal relation to the epidemic of obesity, and the overconsumption of HFCS in calorically sweetened beverages may play a role in the epidemic of obesity(Qtd. in Hyman). Thus, it can be established that consuming large amounts of high fructose corn syrup does indeed lead to obesity. High fructose corn syrup is absorbed quicker than regular sugar. As a result, high fructose corn syrup prevents the body from signalizing that it is full and thus leads to (Hyman). Therefore, by exceeding the standard caloric intake, symptoms of obesity quickly arise. Hence, it is evident that The United States Food and Drug Administration must strictly control the amount of high fructose corn syrup a company applies to its products. However, there are other important reasons why the Food and Drug Administration must regulate the food industry. The United States Food and Drug Administration must rigorously regulate genetically modified foods because they are unsafe. Genetically modified foods are engineered foods that have been deeply depraved as a result of genetic alteration (Heit). Furthermore, genetic alterations consist of extracting genes from other plants or animals and inserting them in the chosen product to produce desired traits (Heit). However, this method has severely tainted the healthiness of food. A vast number of studies have linked genetically modified foods in an extensive variety of health problems, ranging from organ damage to immune dysfunction (Gutierrez). Not only are genetically modified foods harmful to animals, they can also be harmful to humans. David Gutierrez a staff writer for the Natural News wrote an article â€Å"Doctors Warn About Dangers of Genetically Modified Food† where he exposed the fatal flaws of genetically modified foods. Gutierrez states, â€Å"Animals consuming crops that have been genetically modified to produce the pesticide Bt (approved for human consumption in the United States) have died by the thousands, while animals grazing on a non-GM version of the same crops remained unharmed†(Gutierrez). This evidence is overwhelming. If genetically modified foods are fatal to animals, one can affirm that this harm will carry over to human beings. Animals are dying at exponential rates as a result of consuming genetically modified foods; yet the United States continues to allow these methods of production to occur. By allowing the production of genetically modified foods, the fatality rates of animals and humans will continue to escalate. Hence, it can be established that consuming these genetically modified products drastically increases the probability of developing a fatal disease. Therefore, the United States cannot allow these food production methods to continue. In addition, scientific experiments have shown numerous rats suffer as a result of consuming genetically modified foods (Gutierrez). Through extensive observations, it has been revealed that female rats that have been fed genetically modified foods experience a drastically higher infant death rate (Gutierrez). Likewise, male rats suffer as there testicles change from a pink to a blue color (Gutierrez). As long as the food supply is produced by means of genetic modification, food will continue to mutate genes in a destructive ways. Therefore, it is evident that genetically modified foods will severely harm humans. Similarly, additional analyses have indicated that genetically modified foods contain significantly higher concentrations of allergens and toxins (Gutierrez). As a result of genetic mixing, the allergens and toxins of one item are transferred to the other (Smith). Hence, by consuming genetically modified foods, unknown allergic reactions can occur (Smith). In recent research, scientists have found high dosage of peanut protein in soybeans (Smith). Consequently, an individual who is allergic to peanuts can have an allergic reaction by consuming soybeans (Smith). This is absurd. Consumers are blindly digesting products that may be deadly to their health. It is unjust for consumers to endure an allergic reaction as a result of genetic mutation. Therefore, the United States Food and Drug Administration must regulate genetically modified products to preserve the health of consumers. In all, the safety of all food in America is in a crucial situation. The United States Food and Drug Administration must rigorously regulate factories, scientists and other food manufactories to preserve the health of American consumers. If not regulated, the safety of livestock and crops will only steeply decline and thus affecting the health of human beings. The diseases of mad cow disease, fatal allergies caused by genetically modified crops, and high usage of high fructose corn syrup are the greatest concerns for the Food and Drug Administration. Therefore it is evident that the United States Food and Drug Administration must rigorously regulate the food industry to efficiently maintain the safety of food. Works Cited Dana Flavin. â€Å"Metabolic Danger of High-Fructose Corn Syrup. † Life Extension Magazine. Life Extension. Dec 2008. Web. 1 June 2013. David Gutierrez. â€Å"Doctors Warn About Dangers Of Genetically Modified Food. † Natural News. Truth Publishing International. 25 Feb 2010. Web. 28 May 2013. Jeffery Heit. â€Å"Genetically Engineered Foods. † Medline Plus. [N. p. ]: 7 May 2012. Web. 28 May 2013. Jeremy Smith. â€Å"Genetically Engineered Foods May Cause Rising Food Allergies. † Institute for Responsible Technology. [N. p. ]: May 2007. 30 May 2013. Mark Hyman. â€Å"The Not-So-Sweet Trust About High Fructose Corn Syrup. † Huffington Healthy Living. The Huffington post. 16 May 2011. Web. 29 June 2013. Richard Stossel. â€Å"The Dangers of High Fructose Corn Syrup. † Natural News. Truth Publishing International. 11 Oct 2008. Web. 28 May 2013. Sally Squires. â€Å"Stealth Calories. † The Washington Post. The Washington Post Company. 6 Feb 2007. Web. 1 June 2013. â€Å"They Eat What. † Union of Concered Scientists. SIRS Issues Researcher. 8 Aug 2006. Web. 27 May 2013. â€Å"65 Health Risks of GM Foods. † Institute for Responsible Technology. [N. p. ]: N. d. Web. 1 June 2013.

Syllable Formal Ion Essay Example for Free

Syllable Formal Ion Essay Thus a meaningful language unit phonetically may be considered from the point of view of syllable formation and syllable division. The syllable is a complicated phenomenon and like a phoneme it can be studied on four levels articulatory, acoustic, auditory and functional. The complexity of the phenomenon gave rise to many theories. We could start with the so-called expiratory (chest pulse or pressure) theory by R. H. Stetson. This theory is based on the assumption that expiration in speech is a pulsating process and each syllable should correspond to a single expiration. So the number of syllables in an utterance is determined by the number of expirations made in the production of the utterance. This theory was strongly criticized by Russian and foreign linguists. G. P. Torsuyev, for example, wrote that in a phrase a number of words and consequently a number of syllables can be pronounced with a single expiration. This fact makes the validity of the theory doubtful. Another theory of syllable put forward by O. Jespersen is generally called the sonority theory. According to O. Jespersen, each sound is characterized by a certain degree of sonority which is understood us acoustic property of a sound that determines its perceptibility. According to this sound property a ranking of speech sounds could be established: voiceless plosives ( voiced fricatives (voiced plosives ( voiced fricatives ( sonorants ( close vowels (open vowels . In the word plant for example we may use the following wave of sonority: [pla:nt]. According to V. A. Vasssilyev the most serious drawback of this theory is that it fails to explain the actual mechanism of syllable formation and syllable division. Besides, the concept of sonority is not very clearly defined. Further experimental work aimed to description of the syllable resulted in lot of other theories. However the question of articulatory mechanism of syllable in a still an open question in phonetics. We might suppose that this mechanism is similar in all languages and could be regarded as phonetic universal. In Russian linguistics there has been adopted the theory of syllable by LV Shcherba. It is called the theory of muscular tension. In most languages there is the syllabic phoneme in the centre of the syllable which is usually a vowel phoneme or, in some languages, a sonorant. The phonemes preceding or following the syllabic peak are called marginal. The tense of articulation increases within the range of prevocalic consonants and then decreases within the range of postvocalic consonants. Russian linguist and psychologist N. I. Zhinkin has suggested the so-called loudness theory which seems to combine both production and perception levels. The experiments carried out by N. I. Zhinkin showed that the arc of loudness of perception level is formed due to variations of the volume pharyngeal passage which is modified by contractions of its walls. The narrowing of the passage and the increase in muscular tension which results from it reinforce the actual loudness of a vowel thus forming the peak of the syllabic. So the syllable is the arc ?f loudness which correlates with the arc of articulatory effort on the speed production level since variations in loudness are due to the work of all speech mechanisms. It is perfectly obvious that no phonetician has succeeded so far in giving an adequate explanation of what the syllable is. The difficulties seem to arise from the various possibilities of approach to the unit. There exist two points of view: 1. S?me linguists consider the syllable to be a purely articulatory unit which lacks any functional value. This point of view is defended on the ground that the boundaries of syllables do not always coincide with those of morphemes. 2. However the majority of linguists treat the syllable as the smallest pronounceable unit which can reveal some linguistic function. Trying to define the syllable from articulatory point of view we may talk about universals. When we mean the functional aspect of the syllable it should be defined with the reference to the structure of one particular language. The definition of the syllable from the functional point of view tends to single out the following features of the syllable: a) a syllable is a chain of phonemes of varying length; b) a syllable is constructed on the basis f contrast of its constituents (which is usually of vowel consonant type); c) the nucleus of a syllable is a vowel, the presence of consonants is optional; there are no languages in which vowels are not used as syllable nuclei, however, there are languages in which this function is performed by consonants; d) the distribution of phonemes in the syllabic structure follows by the rules which are specific enough fo r a particular language. 2. The structure and functions of syllables in English Syllable formation in English is based on the phonological opposition vowel consonant.

Discuss The Strategic Options And Provide Examples Marketing Essay

Discuss The Strategic Options And Provide Examples Marketing Essay Globalization is the system of interaction among the countries of the world in order to develop the global economy. Globalization refers to the integration of economics and societies all over the world. It involves technological, economic, political, and cultural exchanges made possible largely by advances in communication, transportation and infrastructure. http://hubpages.com/hub/Definition-of-Globalization Integration in globalization is either negative or positive depends breaking down of trade barriers. The removal of barriers can be beneficial for products that are important to the economy growth. An example of imported raw materials is very expensive but the cost will be down if the supply will increase and will make cheaper to produce the final products for export. 2STRATEGY Strategy is reflects decisions to offer particular products or services in the particular markets. The strategic options for the exploring opportunities in the new established market and existing product are good opportunity to use the availability resources. It is a tool in the direction of the firms objective in achieving business success in the long term. CORPORATE STRATEGY: This is the focus of an organization which products or service markets to compete and area to operate. This is because market definition is the domain of corporate level strategists, the responsibility for diversification, addition of new products or services to the existing product, also falls within the realm of corporate-level strategy. A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. Businesses use strategic alliances to: Achieve advantages of scale, scope and speed Increase market penetration Enhance competitiveness in domestic and/or global markets Enhance product development Develop new business opportunities through new products and services Expand market development Increase exports Diversify Create new businesses Reduce costs. 3How to enter Market The best mode of entry its broad choices are indirect exporting, direct exporting, licencing, joint ventures and direct investment. A joint venture is an agreement by two or more parties to form a single entity to undertake a certain project. Each of the businesses has an equity stake in the individual business and share revenues, expenses and profits. Joint ownership has certain drawbacks. The partners might disagree over investment, marketing, or other policies. One partner might want to reinvest earnings for growth, and the other partner might want to take out these earnings. Furthermore joint ownership can hamper a multinational company from carrying out specific manufacturing and marketing policies on a worldwide basis. Licensing is a simple way for a manufacturer to become involved in International business. The licensor enters an agreement with a licensee in the foreign market, offering the right to use a manufacturing process trademarks, intellectual property and trade secrets are licensed to an external firm. Its used mainly to manufacture and sell a certain product. Its a lower risk way of expanding the reach of product compared to building company manufacturing base and distribution reach. Coca-cola is an example of an international market by licensing bottlers around the world. Franchising is an excellent way of quickly rolling out a successful concept nationwide. Franchisees pays fixed fee and agree to ongoing payments so the process is financially risk-free for the company. However, downsides do exist, particularly with the loss of control over how franchisees run their franchise. It is thus an important form of vertical market integration. Potentially, the system provides an effective blending of skill centralization and operational decentralization. It permits the franchise to sell products or services under a highly publicized brand name and a well-proven set of procedures; it is a carefully developed and controlled marketing strategy. Examples of franchisers are hotels brands i.e. Hilton, Holiday in and Coco-cola. Advantages of forming strategic alliances Provide companies with the opportunity to gain new capacity and expertise Allow companies to enter related businesses or new geographic markets or gain new technological knowledge access to greater resources, including specialized staff and technology sharing of risks with a venture partner Disadvantages of strategic alliances It takes time and effort to build the right relationship and partnering with another business can be challenging. Problems are likely to arise if: There is an imbalance in levels of expertise, investment or assets brought into the venture by the different partners. Different cultures and management styles result in poor integration and co-operation. The partners dont provide enough leadership and support in the early stages. Success in a joint venture depends on thorough research and analysis of the objectives. Examples of strategic alliances companies   Sony-Ericsson is a joint venture by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Virgin Mobile India Limited is a cellular telephone service provider company which is a joint venture between Tata Tele service and Richard Bransons Service Group. http://wiki.answers.com/Q/Examples_of_joint_ventures#ixzz1KAPliPOB Product Strategies Is the central focus of the marketing mix. It is fails to satisfy the needs of the consumers, no amount of promotion, price cutting, or distribution will persuade them to buy. The total product, which is what the customer buys, which also include the package, the brand name, accessories, after sales service, the warranty and instructions for use. Thus international product strategies and policies should include the following aspects. 4Strategies Matrix Ansoff Matrix has four strategies which an organization will be good to process for good foundation of the company future development. Ansoff matrix focused on the firms present and potential products and market, customers by considering ways to grow through existing products and new products and in existing market and new markets. It is one of the best tools for the companies to develop market and product expansion. Market Penetration, Product development, Market Development Diversification Diagram below indicate the Ansoff Matrix : faculty.msb.edu/homak/homahelpsite/webhelp 5MARKET PENETRATION Is a term that indicates how deeply a product or service has become entrenched with a given consumer market. The degree of penetration is often measured by the amount of sales that are generated within the market itself, increasing sales force, increase distribution and promotion of products, more expenditure in marketing and advertising activities will results in increasing sales. Market penetration can be considered in broader terms, and be used as a way of identifying a wider consumer base. Penetration expands the influence of the product to new consumers and thus increases the sales and general proportion of the consumer market that the manufacturer controls. http://www.wisegeek.com/what-is-market-penetration.htm Market penetration seeks to achieve four main objectives: The market share of current products should be maintained, this will be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps Dominance of growth markets should be secured Competitors should be driving to restructure a mature market, promotion campaign should be more aggressive for the same pricing strategy should be designed to make difficult to the competitors Implemented loyalty scheme for the existing customers. 6Examples of Market Penetration Dell Recognizing the software as a service can be a potent market penetration tool, also assembling a services portfolio that now includes e-mail disaster recovery, spam/virus filtering and archiving via its Message one acquisition. Airlines Easyjet Airline market was by offering flights for the small distance cities. Southwest Airline same as Easyjet were more profitable on operating small distances Pakistan State Oil penetrates in Pakistan market growth from 40% to 65% in the duration of 4 years by developing new retail outlets. Car Manufacturing Toyota Motor Corporation is the worlds largest automobile manufacturer by sales and production. Toyota and BMW good relationship in marketing in order to retain and have high profile for their value customers. Toyota Motor Corporation is the largest conglomerates in the world. Toyota has grown to a large multinational corporation from where it started and expanded to different worldwide markets and countries. Banking HSBC Bank customers were very happy on internet banking that they can access their online account 24hrs a day wherever they are in the world. Telecommunication Airtel promoting its services to penetrate in the Indian market. It is the worlds fastest growing industry, they have couple of joint ventures with Alcatel in Indian, it is operates in 19 countries across South Asia, Africa and the Channel Islands. Airtel is the fifth largest telecom operator in the world. http://en.wikipedia.org/wiki/Market_penetration 7Advantage and Disadvantage of Market Penetration Benefits One of the successful penetration is pricing strategy may lead to large sales volumes/market shares and therefore lower costs per unit. Penetration strategies are often used by businesses that need to use up spare resources. A penetration pricing strategy may also promote complimentary and captive products. The main product may be priced with a low mark-up to attract sales. Risk The most obvious potential disadvantage of market penetration is the likelihood of competing suppliers following suit by reducing their prices, May lead to a price war with a competitor with the same strategy The effects of economies of both scale and experience lead to lower production costs, which justify the use of penetration pricing strategies to gain market share Low pricing could be detrimental to the perceived brand value and to the company reputation. Another potential disadvantage is the impact of the reduced price on the image of the offering, particularly where buyers associate price with quality. http://tutor2u.net/business/marketing/pricing_strategy_penetration.asp 8MARKET DEVELOPMENT Market development is a marketing technique aimed at increasing a companys market in order to widen the customer base for the purpose of selling more products. This is an important aspect of helping a company grow. Small companies with limited marketing experience may turn to consultants for this, while experienced large companies have internal marketing departments that may be responsible for market development. It is an ongoing part of doing business for successful companies. Also will help to grow your market by understanding how your product is perceived in the marketplace and what areas of improvement are there. Using the Starbucks example This occurs when the market analyzing makes some sort of change, market development has occurred over the past couple of years as consumers are becoming more health conscience. Preferences are moving toward different types of teas/drinks and consumers are demanding more healthy alternatives. These factors have aided to market development, with different franchises popping up, such as Argo tea, which become direct competitors to Starbucks Benefits Another way would be to focus on the  Ã‚   technology base used to supply existing products and to identify other products needs, which customers might need to be produced using current facilities and know how. Here the organization tries to develop  Ã‚   new products or services and thereby makes similar existing products obsolete unlike product development strategy which extends an existing products life cycle. There could be radical innovations where the company tries to replace existing products or technologies in an industry. In the case of incremental innovations, the firm tries to put focus on new products or services that modify the existing  ones. Apart from such radical innovations firms, also carry out incremental innovations to differentiate their products. One example, is Toyotas multi-utility vehicle Qualis.   Although other Indian  Ã‚   companies had similar products, Toyota, more effectively combined the styling an engineering that resulted   in increased demand   for its product (a great hit compared) to Sumo, Disadvantages/Risks As per Ansoff framework of a Market Development strategy New Markets may be different then expected ( especially in new geographic market with cultural differences Costly modifications may be required Examples of Market Development Compact disc technology has virtually replaced long playing vinyl records in the recording industry, and high definition television is likely to replace regular television technology. McDonalds has couple of new markets in the wake of globalization with its existing products. This is because of the nature of the business and products, McDonald; implemented its burgers which helps the growth of the market. Nestle expanded the market for its product Milkmaid by advertising the new uses of the product aggressively in India. Chinese products developed new market for their product worldwide Toyotas multi-utility vehicle Qualis although there are same product in India,  Toyota, more effectively combined the styling an engineering that resulted  in increased demand   for its product than Indian. Close Up toothpaste was first gel toothpaste which was transparent with a red distinctive colour, all others pastes were white. The market was dominated by Colgate which promised that it  would fight tooth decay and bad breath.  Ã‚   Close up promised the dual benefit of being a toothpaste and mouthwash in one and thus delivered fresh breath and white teeth. 9PRODUCT DEVELOPMENT This is a new product to be marketed to our existing customers. Here we develop and innovate new product offerings to replace existing ones. Such products are then marketed to our existing customers. This often happens with the auto markets where existing models are updated or replaced and then marketed to existing customers. http://www.marketingteacher.com/lesson-store/lesson-ansoff.html Developing of new products and offering to the existing market is product development strategy which need capital and time to implement. The company has to do a market survey in detailed if it is feasible to introduce new product in the current market. Challenges Several things need to be checked in developing new products in the company this is including, Technology and Cost, by using latest technology the product performance or the quality of products will be on highest level of functionality although Cost will be challenge to the company in either buying the new equipments or conducting trainings. Benefits Company products will be extended by producing different variants, packaging in new ways. Service industries shorten time to market and improve customer service and quality. Risks Customers might be confused among the existed and developed products, if the analysis will not performed carefully, example is the new Coke, Customers liked the taste of the new Coke in the taste tests conducted by Coca Cola, customers of the brand favoured classic Coke over the new product. Another Examples of Market Development Google developed a new browser chrome for the existing internet user McDonalds is always within the fast food industry, but frequently markets new burgers 10DIVERSIFICATION STRATEGY Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. Diversification is very important into related and unrelated areas. http://www.coursework4you.co.uk/essays-and-dissertations/ansoff-analysis.php Diversification related in the form of backward, forward, and horizontal integration. Concentric diversification This means that there is a technological similarity between the industries, which means that the firm is able to leverage its technical know-how to gain some advantage. For example, a company that manufactures industrial adhesives might decide to diversify into adhesives to be sold via retailers. The technology would be the same but the marketing effort would need to change. The company will focus to add more market share to launch a new product that helps the company earn more profit. An example technological related in concentric diversification is Tomato ketchup and sauce to the existing brand processed items of food specialties. Vertical diversification This is when the company is closer to the raw materials sources in production, in another words is backward vertical integration strategy. An example of Avons line on cosmetics business. Avon pursued a backward form of vertical integration by entering the production of cosmetics. Forward diversification occurs when Avon move closer to the consumer in term of production stages. Horizontal diversification, occurs when a company develops interests complementary to its current activities. For a company may integrate its activities to include all aspect of the value chain; design, manufacture, market and distribute. The company adds new products or services that are often technologically or commercially unrelated to current products but that may appeal to current customers. In a competitive environment, this form of diversification is desirable if the present customers are loyal to the current products and if the new products have a good quality and are well promoted and priced. For example, Avons move to market jewelry through its regular sales force involved marketing new products through existing channels of distribution. Conglomerate diversification (or lateral diversification) The company markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firms current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility of the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. For example a company whose core business is media services may diversify into provision of financial services. Advantages of diversification strategy Control markets by guaranteeing sales and distribution. This can arise through a combination of linkages in the value chain. For example where production and distribution channels are combined, or where a company uses its well-established brand names or corporate identity to gain benefits in new markets Take advantage of existing expertise, knowledge and resources in the company when expanding into new activities. This may result in transfer of skills, such as research and development knowledge and sharing of resources. Provide better risk control through no longer being reliant on a single market Spread risk by avoiding having all eggs in one basket Disadvantages of diversification strategy Adding bureaucratic complexity. In addition to direct financial costs, there may additional bureaucratic complexities necessitated by the need to coordinate and control core activities with additional activities. Diversification through acquisition across national boundaries may result in the organisation having to deal with varying intricacies of the political and legal requirements of the different countries in which the organisation has controlling interests. Diversification also acquisition May result in failure where there is a mismatch between core competencies Adding management costs. Adding bureaucratic complexity. In addition to direct financial costs, there may additional bureaucratic complexities necessitated by the need to coordinate and control core activities with additional activities. Examples Virgin Media moved from music producing to travels and mobile phones Walt Disney moved from producing animated movies to theme park and vacation properties Canon diversified from a camera making company into producing whole new range of office equipment CONCLUSION It is true for the world investment and business to move from national and domestic markets to a worldwide environment. Globalisation eliminates all boundaries, causing firms to engage in business worldwide. Consequently firms have to deal with couple of challenges if the management strategies will not help them to make the correct choices and decisions. Strategic options related to products and services which a firm may offer in which markets are critical to the success of companies. The differences in strategic choices of the firm can often be attributed to the type of market in which the company operates. Changes in business environment play a crucial role in the strategic options that an organisation may pursue over its future development. There are risks associated with all of the four strategic options entailed in the Ansoff matrix. Market penetration is generally considered as a low risk strategy while diversification, on the other hand, is deemed as a high risk growth strateg y as it involves moving simultaneously into new products and new markets. Diversification remains a popular strategic option for firms in todays competitive business arena, and if the diversification strategy is consistent and well throughout, like the case of IBM, significant improvements in profitability can be experienced.

106 Congress :: essays research papers

The 106th Congress has been one of the most partisan and ineffectual legislatures in recent memory. The two political parties have barely even kept the government running. Only until recently have they passed Appropriation Bills for the 2001 fiscal year in a lame-duck session. This congress has made little progress in resolving their differences on some of the most important issues.   Ã‚  Ã‚  Ã‚  Ã‚  Gun control is at the forefront of American politics. Gun violence has soared in recent years, and many tragedies such as the Columbine school shooting have occurred. All Americans want a reduction in gun related violence but gun control is still a decisive issue. On March 3rd, 2000, the then junior Senator from New York, Charles E. Schumer, introduced the Effective National Firearms Objectives for Responsible, Commonsense Enforcement Act of 2000. S.2338 was a bill to enhance the enforcement of gun violence laws. Twelve other Senators including New York Sen. Daniel Patrick Moynihan cosponsored this bill. This legislation was an attempt at amending the Brady Handgun Violence Prevention Act. Its purpose was to increase appropriations to Federal prosecutors of Firearm Laws, authorize the appropriations of 600 additional firearm agents and inspectors, give greater authority to the Attorney General to prosecute violations of Federal Firearms Laws, bans violent felons from buying and handling firearms and ammunitions, and increase the penalties and fines of illegal gun sales.   Ã‚  Ã‚  Ã‚  Ã‚  S. 2338 was read twice and referred to the Senate Committee on the Judiciary. The twelve Senators who sponsored this piece of legislation were mostly Democratic. Republican Sen. Orrin Hatch of Utah, the chairman of the Senate Judiciary Committee, worked along party lines. He effectively pigeonholed this bill without considering it for review. Pigeonholing is a practice of ignoring a piece of legislation and letting it die in committee. Many special interest groups were interested in the outcome of this bill. The Coalition To Stop Gun Violence, CSVG, was one lobbying group that was interested in this legislation. Lobbies try to influence politicians to vote according to their point of view. The CSVG wants to increase gun control measures to reduce the violence in America. It believes that violent crimes and firearms have a direct correlation. The legislative arm of the National Rifle Association is a lobby opposing gun control. The NRA represents millions of Americans all over the United States. It prides itself in promoting and defending the 2nd Amendment of the Constitution that states â€Å"the right of the people to keep and bear arms†.

Driving Under the Influence Essay -- Driving Safety, Drinking and Driv

Drunk driving is an issue that effects many people across our nation. People do not realize the affects alcohol can have on the body and mind that slow decision making while driving. This issue begins in the home. Children see their parents, or other adults figures, have a beer or a cocktail and get in the car. Thus, making it seem like it is acceptable to drink and drive. â€Å"One in three people will be involved in an alcohol-related crash in their lifetime† (MADD). Driving under the influence is measured by a person’s blood alcohol level (BAC). BAC is determined by the concentration of alcohol in the bloodstream. Individual counties and states have their own legal level on blood alcohol percentages that they measure a person’s BAC to determine if they are intoxicated while behind the wheel. â€Å"Everywhere in the United States it is illegal to drive with a BAC of 0.08% or higher† (DUI Foundation). Once an individual makes the decision to get behind the wheel after consuming alcohol they are not only putting themselves at risk but the lives of other people on the road. After reviewing the Annual Report of the California DUI Management I was astonished to find that in 2008 there were a total of 214,811 DUI arrests (Annual Report). Of those 214,811 arrests I was sickened to find that 38,266 of the drivers were a second-offender (Annual Report). This means that these individuals have had one DUI arrest within the previous ten years. It is disheartening for me to discover that 26.4% of the reported 214,811 arrests are due to individuals who were second to fourth-offenders. California obviously has an issue with people who really do not give a second thought to getting behind the wheel of their cars after partaking ... ...† a week teaching kids the dangers of alcohol and drugs, is not the answer. Let us not just teach children to say, â€Å"NO!† to drugs and alcohol, but say â€Å"No!† to drinking and driving. I would much rather have my children and their friends saying â€Å"no† then making the choice to get behind the wheel under the influence and harm themselves or cause injury to others. Works Cited "DUI_2010_MIS_AR.pdf." California Office of Traffic Safety (OTS). Web. 11 Dec. By. "MADD - Statistics." MADD - Mothers Against Drunk Driving. Web. 11 Dec. 2010. By. MADD - Mothers Against Drunk Driving. Web. 11 Dec. 2010. Home | National Highway Traffic Safety Administration (NHTSA). Web. 11 Dec. 2010. DUI Foundation | Educate & Prevent. Web. 11 Dec. 2010. Century Council. "Learn the Facts." Www.centurycouncil.org. Web. Warner, Veronica. â€Å"Alcohol.† Questionnaire. Fresno, 2010.

Benefits of strategic management Essay -- essays research papers fc

â€Å"Research has revealed that organisations that engage in strategic management generally out-perform those that do not† The connotation of the ancient Greek word â€Å"strategos†, in its various grammatical forms, implies meaning of skilful manoeuvouring leading to achieving a highly crucial position or attaining a desired end. Commonly associated with the military operations, strategies aim at methodical out-performance of adversaries. Analogically, application of deliberate strategies in the business management context suggests combination of activities directed at becoming superior to business opponents. Hence, it can be assumed that engaging in these activities will produce better business results than not doing so. This essay attempts to provide evidence to support the opening statement. It firstly reviews the purpose of managerial activities from the historic perspective. It, then discusses the impact of strategic management process components on organisational performance and finally describes benefits of strategic thinking and strategic integration. The analysis concentrates on matching the theoretical principles of strategic management with the pragmatic business examples. For the purpose of this discussion, out-performance has been defined as surviving on the existing or successful entering the new market. Although definitions of management range from very simple statements, like the one of Frederick Taylor – â€Å"knowing exactly what you want people to do and then seeing that they do it in the best and cheapest way† (Taylor, 1903, p. 21) to complex postulates listing managerial activities and objectives (Davidson & Griffin, 2003, p. 5), their common denominator points to a set of deliberate actions to achieve organisational efficiency – â€Å"using resources wisely† (Davidson & Griffin, 2003, p. 7) and effectiveness – â€Å"making the right decisions† (Davidson & Griffin, 2003, p. 7). Accompanied by a large volume of the theoretical work, management practice, can therefore be broadly described as a constant search for the optimal performance methodologies. Thus, from the historical point of view, it can be proposed that strategic management is a twentieth century form of the management discipline that emerged as a result of the evolution process necessitated by the changes in the organisational internal and external environment. The environmental chang... ...siness Policy†, Prentice & Hall, New Jersey. Wooldridge, A. (1999), â€Å"The world in your pocket†, The Economist, 353, 8140, supplement 1-26. In Davidson, P. & Griffin, R. W. (2003), â€Å"Management: An Australasian Perspective†, John Wiley & Sons Australia, LTD, Milton. BIBLIOGRAPHY Bartol, K.,Martin, D., Tein, M. & Matthews, G. (1998), â€Å"Management: A Pacific Rim Focus†, The McGraw-Hill Australia, Roseville. Connor, T. (2002), â€Å"The resource-based view of strategy and its value to practising managers†, Strategic Change, Sep-Oct, pp. 307 – 316. Davidson, P. & Griffin, R. W. (2003), â€Å"Management: An Australasian Perspective†, John Wiley & Sons Australia, LTD, Milton. Graetz, F., Rimmer, M., Lawrence, A. & Smith, A. (2002), â€Å"Managing organisational change†, John Wiley & Sons, Milton. Hubbard, G. (2000), â€Å"Strategic Management: Thinking, Analysis and Action†, Prentice Hall, Frenchs Forest. Powell, T. C. (2001), â€Å"Competitive Advantage: Logical and Philosophical Considerations†, Strategic Management Journal, Vol. 22, pp. 875 – 888. Wheelen, T. L. & Hunger, D. J. (2004), â€Å"Strategic Management and Business Policy†, Prentice & Hall, New Jersey.

Financial Education

Financial education should be a mandatory component of the school program. To what extent do you agree or disagree with this statement? It is an obvious fact that financial aspects are a major part of the daily life, as an adult and even as a young individual. Each and every one of us has to make financial decisions concerning recreation, health, education and more. The question is whether to start with financial education as part of school program or to postpone it for a later stage in life.To begin with, being able to understand the value of money, the way the economic system works and to interpret financial news and its implications is a virtue. Without this virtue, an individual, even a young one, might suffer to some extent. For an example, a child who doesn’t understand the concept of money might find it more difficult to except choosing only one present out of more possible ones. In addition, many adults are lacking capability of financial analysis.Quite often, the reas on can be the lack of sound foundations or insecurity when it comes to financial terms and concepts. Starting from an early age, building a strong background, can very likely prevent such situation. However, financial education necessarily involves quantifying and setting prices and value for services and goods. It can easily turn young people into cynical human beings who lack emotion.Furthermore, a tendency to self-concentration and egoism might rise when one start measuring everything from a profit-making perspective. In conclusion, financial education has both pros and cons. In my opinion, the advantages are more significant than the disadvantages, making financial education an advisable component of the school program. The disadvantages should be thought of as a certain price that young people have to pay due to the characteristics of the world that we live in.Financial Statements